brand re-launch report

My brand for my re-launch is going to be rowan and Ryc of designer yarns who make hand knit yarns and patterns.
Rowan which started in 1980 celebrated its 30th birthday with book 44, each year two mew pattern books come out providing patterns for women children and men.
Rowan is now very established in the hand knitting world but only last year’s its older range of yarns Ryc went into administration as the yarns were too old and the colors too dull.
Ryc stand for rowan classic collection and even though There’s a market for classic wool the biggest market now is the younger knitting makes who want organic, bright modern wools not pastel shades.
For my brand re-launch I think that rowan needs to move into new areas of the knit market by making actual knit pieces out of their wool for order and ready to wear collections of knit in department stores.
Rowan needs to open itself open to the fashion market and make knit for people who can’t knit but world love to wear the designs out of the books.
Being a knitter the amount of times that friends have said that they would love to wear some of the garments out of the studio collection or the normal books and rowan needs to collaborate with the high street department stores for a small concession in maybe house of Frazer of john Lewis.
Because the price of the garments would be better suited to John Lewis or House of Frazer as the market value and spend per visit is higher than say Debenhams.
Even though people think that you would not spend much on wool and large wool jumper by rowan could cost as much as £100 pounds and over to buy all the wool.
This is an new way of shopping for knit for customers making hand knit more accessible for non hand knitters, making this a brilliant area to go into.