press release for re-brand of rowan.

news release 24th may 2010


rowans reinvention re-brand.
rowan a hand knitting company today has announced that after 30 years of only making hand knitting wool they are going to branch into commissioned and off the rail hand knit pieces of knit from each collection opening rowan up to a much wider demographic not just hand knitters.

Rowan a major company on the hand knitting scene today released the information that they will be the first hand knitting company to branch out of just hand knit wool into the world of custom knits selling already made hand knits using the rowan wool and patterns in the shops a first for the big companies.

The collaboration with house of Frazer and john Lewis will result in a small concession in flagship stores to start to see hoe well the new concept of making hand knits works.
women wanting these knits can either buy whats on the rail as ready to wear or place an order for a jumper choosing out of the specific pattern books and choosing the colour they life from the wool that can be used.

This new type of shopping will give much more choice to the women buying and after time rowan will also move into the children's wear and Menes wear, after time i think that the other major wool companies like designer yarns who make Debbie bliss, noro and Louisa Harding will quickly follow suit.